Back a couple lifetimes ago at my university 2 retired big advertising agency professionals--one from New York and the other from San Francisco--retired to teach advertising research, marketing and presentations while the other taught advertising design.
One item I learned was the average reader, viewer, listener needs 20 exposures to your business to make a decision to buy. Of course some bought after 4 exposures via print, radio, tv, etc. and some bought after 40 exposures.
This was back in1978 and I don't know if that number still exists in the on-line world but thought I'd share this with you
Thank you Darius. Great lesson, very true. A viral post expands at midnight, then fades by morning. Fire does not need an audience to keep burning it only needs to be fed.
What burns through midnight is what outlasts the season. Looking forward to launch in 48!
Back a couple lifetimes ago at my university 2 retired big advertising agency professionals--one from New York and the other from San Francisco--retired to teach advertising research, marketing and presentations while the other taught advertising design.
One item I learned was the average reader, viewer, listener needs 20 exposures to your business to make a decision to buy. Of course some bought after 4 exposures via print, radio, tv, etc. and some bought after 40 exposures.
This was back in1978 and I don't know if that number still exists in the on-line world but thought I'd share this with you
Steve
Thanks, Steven. I’ve heard of that as well. I think it’s true. Probably more touches today.
Thank you for this.
I needed it.
As someone who enjoys deep research, this resonates. One quality piece every week for years is far more realistic than hoping for a viral hit.
Good learning, thank you for sharing.
That’s it! Thanks for reading.
Wonderful post 🫡... Reinforces the belief that consistency and trust in one's vision are paramount for making a real impression.
That’s right!
Thank you Darius. Great lesson, very true. A viral post expands at midnight, then fades by morning. Fire does not need an audience to keep burning it only needs to be fed.
What burns through midnight is what outlasts the season. Looking forward to launch in 48!
Well said! See you inside!
Count on it!